Learn about the benefits of plant-based diets for the environment and environmental justice. Then, brainstorm a campaign aligned with Switch4Good’s mission and branding to push for a more dairy-free world, focusing on environmental motivators. Generate the outline of your proposed campaign and create sample assets.
Stages:
Investigation
Learn broadly about the environmental impacts of the dairy industry, including on pollution, resource usage, climate change, and biodiversity. Learn about the main drivers of these harms within the dairy industry, including enteric fermentation, land usage, manure management, and fertilizer usage.
Preparation and Planning
Choose a specific environmental harm and dig deeper into its root causes, effects, and solutions.
Learn about other successful campaigns that hinged on environmental issues.
Create an annotated bibliography listing five sources, their publication date and institution, a credibility statement, and a summary of the source and how it will be used in the campaign.
Action
Generate an outline for the campaign. Write a creative brief and add elements: stakeholders, timeline, levers of change, types of elements and materials, and risks.
Create sample assets following your creative brief and Switch4Good style guidelines.
Demonstration
Consolidate your findings into a presentation for the Switch4Good team.
Deliverables:
List of brainstormed environmental campaign ideas.
Annotated bibliography.
Presentation of the creative brief, related elements, and sample assets.
